Retailer - Registration Form


Business must be primarily engaged in the independent retailing of nutritional products from self contained store(s) where a minimum of 75% of gross sales consists of items sold in health food stores such as nutritional foods, food supplements and related items, and have established hours.  Join today for only $85.  Retail members receive unlimited staff badges to SOHO EXPO.


Business is required to be engaged in the retailing from one or more self-contained stores with sales consisting of items sold in natural product stores such as nutritional foods, supplements and related items, and have established hours. Non-member can join SENPA and attend for FREE (see above). Non-member fee is $50 per person for full access, exhibits only no charge. 

Retail Membership Application


Retailer expanding into the natural products industry. Non-member can join SENPA and attend for FREE (see member retailer). Non-member fee is $50 per person for full access, exhibits only no charge.


Associate Membership Application - Spa, fitness center, independent pharmacy, internet, holistic, exporter, importer, publisher.

Nutrition Counselor - Registration Form

MEDIA - Registration Form

​All media badge applications must be received 14 days prior to the show. Media badge applications WILL NOT BE ACCEPTED at the show. 

​Credentials requested for media badge entrance: - Business card with name, business name and title- A sample article you wrote (within 12 months) or a link to publication showing your name as author or staff member in one of the following capacities: Editor - associate, business, executive or managing Writer - senior, staff, anchor or reporter 

Photographer: Any attendee who wishes to photograph or film at the show is required to receive authorization from SOHO EXPO Management 14 days prior to day of entrance. Additional rules will be provided.

NON-exhibiting Supplier - Registration Form

​A manufacturer, wholesaler, distributor, broker, marketer/consultant to the nutritional products and services industry. Nutrition professionals, educators, physicians, etc.
Supplier Membership Application

To qualify for a complimentary student badge to attend SOHO EXPO, attendee must submit a copy of your current student ID from school attending and list major in nutrition or classes relating to the industry.

host hotelGaylord Palms resort & convention center

Kissimmee (Orlando), FL (a Marriott property)

SOHO EXPO is not open to the public. REGISTRATION IS REQUIRED.

Badge Registration (registered by 11/15/2019 to AVOID additional fees of $15 per badge)


  • 1st Natural Products SHOW of the year!
  • We Deliver the Right Retail Participants: Buyers from qualified natural products businesses, eager to find new products (63% attendees are Owners, Managers and Buyers).
  • Over 350 retailers represented - Over 1,300 retail attendees
  • Retailers from all over the country (Puerto Rico and Canada too) 
  • Businesses of all sizes - SOHO represents the entire industry 
  • Networking Opportunity - Meet like minded associates 
  • SENPA membership with 10x10 booth purchase
  • Presented & Produced by SENPA a Non-profit Trade Association applying SOHO EXPO proceeds towards education and serving as a state legislative watchdog - protecting our industry business rights.


SENPA, Inc.    727-846-0320

SOHO EXPO Attendee Information

​Events & Education: Dec. 5–8 - Trade Show: Dec. 7 & 8